Long one this week - and rightly so. If you're in a rush. Stop and read.
to the radio whilst driving into London last night. The topic was on broadband
connection and speed of downloads.People ringing up and complaining that they couldn’t download podcasts,
songs or films without ‘unacceptable periods of waiting’. On hearing how long
these people had to wait, I hear that in some circumstances they’d endured
(wait for it) 20mins.
The world is
in a rush to get things done fast, but I’m unclear as to WHY? There seems no benefit
to accelerate waiting activity and reduce bottlenecks as observing behaviour after the fact simply doesn’t add up.
at some examples.
I fly a
great deal. I spend a great deal of time on planes.Some long haul flights are 13 hours. 13 hours cut out of a day makes any productivity
a right off. So either side of a 13hour flight you should concentrate on
getting too the airport and enjoying the journey away from the airport. That’s
There are a
proportion of business class flyers (and you know who you are) whose interpretation
of hand luggage is grossly distorted. These people who are usually three gins
to the wind upon boarding are the first to ‘tut’ when the pilot announces after
a 13 hour flight that we’ll be an additional 20mins in the air to allow for air
traffic clearance of something; like the world owes them a favour! Once down,
no sooner have the tyres stopped moving – and in some cases still moving –
these people are up out of the seats, grabbing their overpriced TUMI’s and
marching up the aisle. They adopt a semi jog/walky stride (akin to a child with
a loose bowel) up the HSBC ramp off to arrivals.Of course without luggage to collect they can
then breeze through passport and off to their destination ahead of everyone
you can’t have been that stupid to have booked a meeting. You are either going
home, where you’ll potter about the kitchen and walk about the house, have a
shower and aloow time to drag on or you’re off to a hotel room to do the same
mundane personal human tasks like unpack a toiletries bag and order a club
sandwich. There is nothing urgent you have to do and if you did organise something
shame on your intelligence to do so with moments after a landing – did your professional
life and diary planning and this flight come as a shock?
subject of high speed downloads. Think about it.If your downloading a film that’s 2 hours,
then why the fuss that it takes 20mins to come down your fibre optic.Surely you’ve set aside a ‘free’ evening
where you can open a bottle of wine, plump some sofa cushions, turn down the
lights, light a candle and enjoy Fast’n’Furious6? Why not… er.. download the
film overnight or during the day – I’m a little , no I’m a LOT shocked that the basic ingenuity of a human being can’t do this
simple trade off.
computer games of the 1980’s when they arrived on cassette. We used to tip toe
around the player as vibrations would make the tape heads wobble and the whole
loading process would have to be started again.After loading game over a period of 15mins we’d play ALL DAY. Why the
review that things take so long to load when the rest of the day was spent
playing the game – doesn’t make sense.
Some of us
will remember ordering tapes, records, books, games, furniture, photos and so
on using order forms and postage. 4-6 weeks we’d wait for precious holiday
snaps to come back from ‘Trueprint’ or go to Our Price and ‘order’ a Bangles CD
to arrive in the next delivery (often a week or two later).
example is more personal. I used to play piano. I’m now VERY rusty. ‘Back in
the day’, I’d order sheet music which cost a small fortune and had a lead time
of about 8 weeks and then I’d collect from the music store across town. I’d go
home and I’d practise and practise.
You Tube. Someone has generously filmed their fingers play in slow motion and printed
out the score for me and for a few dollars I can download and print instantly
the piece I want to play. Wish is exactly what I don’t do. In fact, I’ve reams
of unplayed music scores sitting under a bed gathering dust. The piano has
become a quasi coat shelf in the spare bedroom and I still won’t play.
childhood in the 1980’s consisted of a great deal of waiting and looking back
it probably did me a lot of good. The experience of NOT getting what I wanted
immediately must have taught me something. If it didn’t then at least I know
what it’s like to feel that way and adopt a way of living with such emotions.
look at business as it’s here things get really interesting.If at a personal level, we want things NOW
and we travel business class with over sized hand luggage to leave the airport earlier
than everyone else, to race home and download a film in seconds so we won’t
watch it until another day… then it stands to reason all that passion and power
would amplify in the corporate environment right? It would add up that all
those impatient people who bang doors to get on overcrowded trains, who run up escalator
stairs, who want a skinny late on the go and speed across town in white Range
Rovers NEED to get shit done at work. It would be the case that in agency
briefings we’d get told were working toward objective lead and time oriented
briefs and projects and the senior managers really see this as a priority…
It’s not so
Homer Dixon talks of an ingenuity gap between the natural capacity as humans to
deal with the ever increasing world in which we live and design.I think he’s right. I think also there is a patience vs. immediacy divide in the
leaders, managers, business class flyers and film downloading population in the
is to focus business in NOT doing anything.
it, if we achieve this little by racing around then perhaps doing the opposite
and learning some patience would probably accelerate thins for us all.
like to see patience and waiting getting more praise. I appreciate we have a
surplus of cognition as we can get stuff done immediately. Some of use our time
making YouTube videos and uploading Wiki pages – but for the rest of us, I’d
like to see you learn how to manage the impact you have on others when you don’t
get what you want in the time you want it.
To ring up
a radio station and say 20mins is too long to download a film is unacceptable
tells me a great deal about the value you have on the material things.
for us all. Shame on such society.
Go think it
over. All of you.
p.s. I don’t
hate all business class flyers – just those with over sized hand luggage in a
CAN WE STOP GOING ON ABOUT APPLE AND STEVE JOBS - AGAIN It’s been cited SOOOOOOOOOOOOOOOOOOOOOOOO many times anything Jobby is academic. I switch off if anyone mentions him or the business.I believe you can learn absolutely nothing
from the Apple story business whatsoever.I have lost count of the number of clients who have said to me “what we
need round here is our version of the i-pod” or “I want to be the Apple of
There is no greater accelerant to the growing ingenuity gap existing
between today’s collective capability and the complexity of the modern world
than every object Apples produces.
If it were true that children once grew their imagination by playing with the box their toys came
with, then now they sit at the side of the
skate-park and play angry birds and not understand anything else. [Academic point perhaps]
I've yet to meet anyone with an 'app' that's genuinely useful. Favourite one so far is 'can't make up my mind what dress to wear so I'll tell my other equally vacant friends and they can help me' app.
But I stand firm on this.
Business leaders who mention such stories for me lack imagination,
ambition and difference.It’s lazy
thinking. I also this its poor consultancy to cite Apple and all the other usual suspects in any document, advice, proposal or paper you're sending to them. Anyone can do that. In fact, I knew (know) a lovely lady when on being asked a stupid question from a client replies "let me Google that for you" as a reply to make a point on this. nice one. If you're in the consulting business. If you're in the instructional design business. If you position yourself as an innovator, a creative or an entrepreneur (posh way of saying self-employed), then earn your wage. Think hard. Ask questions no-one else is asking. Say the opposite. do the opposite - concentrate on DOING the things you advise your clients to DO and stop trying to be all clever and wise with some over quoted story about Apple. they make phones and stuff you need to plug in and charge up. It's the 21st Century. We're supposed to have hover boards, flying cars, white teeth and live to 100. go turn on the news channels. fix THAT. or are you to busy taking a picture of your dog and telling people you've found a new restaurant using a QR code.
it's going to be shitty and hardly last a lifetime.
Take note of this genius at my local Post Office.
We'd all like the idea of a steel art deco esq desk fan, no. It building nostalgic-film-noir-Agatha Christie-esq images in our minds; oh how our commercial and personal affairs would be lifted by owning such a steel masterpiece... but not at £42!
now £32 for the ghastly plastic land-fill fan doesn't seem a bad offer does it? a reluctant purchase perhaps but utter genius profitability for the Post Office owner.
Have a good Monday - I opened the window. Free breeze.