Monday, 4 March 2013

note bag does not inflate.

Thomas Homer Dixon speaks of the ingenuity gap. That growing distance between the complex world in which we live and our natural ability to deal with it.  It’s a compelling argument.

Here’s some evidence to make you smile as it did me; evidence of genius at work.

See attached  shot from my local off licence.


I guess the owner got so tired of repeating herself time and again the request for customers to hang on until the machine WAS ready that she stuck the sticker on instead.  It took less than a minute of her time and has made her life at the till easier.
The designers of the chip and pin machine spent £millions in its development yet over look the insight that people do follow machines in a certain way despite being asked to do other actions...

I’ve spent several of the last few weeks on planes. Can’t help wonder when someone will come up with a cellotape solution to the international expectation setting clause of ‘bag will not inflate’...  perhaps design another bag or hope someone bridges the gap with some ingenuity.