Tuesday, 2 October 2012

the trouble with Einstein...

Einstein said:
“No problem can be solved from the same level of consciousness that created it.”

I love this quote as it neatly sums up a three day workshop on having ideas. That all said, reading the quote doesn’t give you the capability to execute its message.  Only trial and error, reflection, feedback will grow your confidence to do so time and again.

3 days out of the office won’t necessarily tick all the boxes.

But then we don’t need 3 days either.

The best learning is visceral. That’s why I remember the wise words from Grandparents and favorite teachers etc. they stuck with me and made a deep emotional connection.

The visceral stuff sticks.  It’s the stuff of ‘Swans break your arms if you get too close”.*

But we can’t design business development to be visceral all the time. It’s okay for intellect to do a great deal of work for us. Intellectually I don’t have to work hard to know that jumping in a bath and then throwing in a electric toaster is perhaps not the best way to start my day. Having said that, if a trainer uses such an example to land a point in the classroom – it’s a creative stretch too far!

Good design comes from finding the right blend of visceral, cerebral and indeed practical. The best practical is the real problem there and then that needs to be challenged.

Send me on a workshop where we solve pretend issues: ill come back with pretend answers. The trouble with quoting Einstein is all his answers are pretend unless we do it ourselves.Only then do we make the connections he did and only then have we truly learned.

*despite decades of scare mongering children along our river banks, there have been no known cases of anyone’s arm ever being broken by a Swan.

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