Monday, 16 May 2011

Nimble is key

Currently having a few issues with a large, international player. A huge firm with impressive offices, big logos, expensive portfolios and thousands of staff... and of course lots of intertia. The advantage always of being in and working with small agencies, is the ability to turn on a sixpence (anyone know what a sixpence is?).Being small keeps process out and behaviour in.  Decisions are made quicker as everyone can make a few calls, send a quick 'information out' email or huddle round the coffee machine (or bar opposite work) and very effectively work out what's happening, what needs to be done and what actions to take. It breeds integrity and honesty too. Mistakes and impact are'owned' more and not blamed on the process.

It's exactly the opposite behavour I see in large businesses. They can't just make a decision quickly. An element of process can't just be shortened or cornered for the great good and context is totally ignored in following proceedure.  In extreme circumstances, the empowerment and ability to have any value at an individual level is taken away. The staff may as well be robots.

Which in certain circumstances they are...

Be a question giver. Be a rule breaker. Make decisions. Act on them. Own your impact. When it breaks, learn and do it again. Own up for your mistake and celebrate the win.

Product should always win over process. People over product.


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