There’s an often misquoted saying from Alice in Wonderland that goes “if you don’t know where you’re going, any road will take you there”.
The actual passage for the literature nerds is:
Would you tell me, please, which way I ought to go from here?”
"That depends a good deal on where you want to get to," said the Cat.
"I don’t much care where--" said Alice.
"Then it doesn’t matter which way you go," said the Cat.
"--so long as I get SOMEWHERE," Alice added as an explanation.
"Oh, you’re sure to do that," said the Cat, "if you only walk long enough.”
We like this.
How easy to get lost our clients can become.
So I stick to the simple questions that are often the most profound.
What do you want?
How will you get it?
How will you behave during that process?
Have these answers as your north star and you’ll always know where you’re going. Good advice I say for the start of the new year...