Friday, 2 December 2011
Inspired Marketing or Simply Lazy at this time of year...
Saw this product bin in the local B+Q store and thought am I witnessing Inspired Marketing or are we getting too lazy to bother.
It’s Christmas, the perfect gift is a £4.98 double pack 10amp 240v extension lead.
Are we appealing to the utterly unimaginative customer and family member OR has someone at B+Q head office realised that sticking ‘Christmas Gift’ on just about anything will sell... er just about anything.
I won’t tell you if I bought it but if I did, I’d include a picture as part of the wrapping it came in to provide a delight should the product fall short of adequate magic.
As an additional comment, how do they make stuff and sell it for that cheap!