Friday, 8 July 2011

why a 'professional' isn't something we should aspire to be

Spent a great deal of my time with people this week who describe themselves as 'professional'. This is either in the literature of the business, websites or in their language.

I hate the word.

It doesn't mean anything.

A guy came round my house once to fit the carpets. He had 'professional' on the side of the van and did shit job.
My solicitor describes their service as professional - they are constantly sending me the wrong paper work or missing the details I need right now.
The 'friendly and professional' service I was promised by my ISP wasn't either.
The trust fund I rang up earlier in the week who described their service as 'professional' couldn't help me on the phone as the password I read out from the letter THEY SENT ME wasn't on their system and it was up to me to write in to them and explain why...!

I don’t want to be a professional it means doing all I can to follow procedure, work to rule, follow the process, sit on the fence, avoid confrontation, hold back opinion, apologise for things out of my control or hold back in point of view.

Professionals don’t stand for anything.
It’s a brand that’s lost its meaning and impact.
It’s unimaginative, boring, dull, safe, compliant, stale and chaste.

For me it’s a hygiene factor. It’s like advertising a gas oven as safe.  I expect it to be safe without question in the same way I expect a car to have wheels and a house a front door.  Some things go without mention.

Being ‘professional’ isn’t something that attracts me or will catch my eye.

Go bang a desk.
Go have a point of view.
Go love someone.
Do something!

But don’t be a professional.

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