There’s an often misquoted saying from Alice in Wonderland that goes “if you don’t know where you’re going, any road will take you there”.
The actual
passage for the literature nerds is:
"That
depends a good deal on where you want to get to," said the Cat.
"I
don’t much care where--" said Alice.
"Then
it doesn’t matter which way you go," said the Cat.
"--so
long as I get SOMEWHERE," Alice added as an explanation.
"Oh,
you’re sure to do that," said the Cat, "if you only walk long
enough.”
Neat.
We like
this.
How easy to
get lost our clients can become.
So I stick
to the simple questions that are often the most profound.
What do you
want?
How will
you get it?
How will
you behave during that process?
Have these
answers as your north star and you’ll always know where you’re going. Good advice I say for the start of the new
year...
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